Updated: Apr 15, 2019
Life & Confidence Coach
Tell us about your career and how it all started?
Two years ago in the midst of negotiating heartbreak, I discovered my gift: helping others to construct a life of purpose, intention, and wholeheartedness. I work with high-achieving women who have already accomplished a lot. These women have defied the expectations put on them. They are natural leaders who manage teams and create millions of dollars of revenue a year yet they struggle to see how beautiful, strong and powerful they are. They are mavens at work yet they want something more: better relationships, more love, better sex, a different kind of life. These women are boss lady multi-hyphenates who are ready to do something bigger, greater, more fulfilling and more aligned to their purpose. I help them achieve the next great thing - faster than going on their own. I accelerate the dream of others. Once I recognized my gift, I knew that my purpose was to help these amazing women.
What does sisterhood mean to you?
Belonging to a collective of nurturing, empowering, high-vibe energy that supports each member to be her best.
What's your personal mantra?
We all arrive in our own time and always right on time.
What is your superpower?
Calm. Especially in a crisis.
Tell us about women that inspired you and your female role models:
My mom. She survived unspeakable domestic violence, raised two wily daughters on her own, and taught us to be independent, free-thinking, educated, spiritual, card-carrying good citizens of the world and humanity.
Maya Angelou. She was relentless in her pursuit of ever rising, in spite of the odds, in spite of our natural circumstances, in spite of what “they” say. Keep rising. Phenomenally.
What would be your advice for women who are building careers in your industry?
Know that no one arrives alone. Intentionally curate mentors, coaches, and support for yourself and be willing to invest in yourself. Read good growth books. Put yourself in rooms with people smarter than you, making more money than you, doing bigger things than you.
Everyone needs a coach. Coaches especially need one. Otherwise, you’re a hypocrite for not making the investment that you ask your clients to make. We all need help to see our opportunities for growth and to hold us accountable to our dreams.
If you are comfortable, then you aren’t growing. If you are equally afraid and excited by something, that means that you are leaning into your edge and pushing outside of your comfort zone. Fear is a mask for desire. The more you fear it, the greater the chance that it’s just what you need. Keep pushing.
Self-care is not selfish. You must make time to care for yourself and do what nourishes you. Even if you have family/kids/mortgage/whatever. There is always time to do the most important thing. When you take care of yourself, you are in the best position to care for everything (and everyone) else that you care about.
Be the best. Real talk: everybody is a coach these days. Choose to be really, exceptionally good and authentic. Your people will find you and happily pay whatever fee you ask.
One piece of advice for your 18 year old self?
They will tell you that you can’t. This will motivate you to prove them wrong and you will succeed. But, before you make plans to defy other people’s expectations, first ask yourself:
1. What do I want?
2. What are my expectations of myself?
3. What is my vision for my life?
4. Lead your life from the answers to those questions. You will never be lost.
Upcoming Events with April:
Free, live, online training on 4/22 at 12pm EST.
Don't miss this amazing session on:
The One and Only Secret To Confidently Ask For Anything You Want
Apply to the session here: https://learn.aprilcunningham.com/optin27832997
Follow this badass babe on social to stay up to date on her journey: