• findSisterhood

Asia Saffold

Updated: May 13, 2019

Creator, CEO (chief encouragement officer) at The Balanced Mom


Tell us about your career and how it all started?

My career and life journey has been quite an adventure and a true representation of how, at heart, I identify as a multi- passionate entrepreneur. The culmination of all the jobs and titles I’ve help have lead me to exactly where I am today, and that truly is a blessing.

Today, I think my official career title is blogger/ content creator. I produce written, photo, and video content for my website, curate events, partner with brands for collaborations, host/ participate in conversations via interviews and speaking engagements , advocate for the empowerment of women, and raise awareness for certain causes and organizations that I align with. I’m ultimately building a personal brand with hopes of using it as a vessel to carry out my passions and callings.

To understand how I arrived at where I am today, it helps to know a little about where I came from. Growing up mostly in Charlotte, North Carolina , from the time I could officially work, I began honing my skills and discovering the ways in which I could contribute to society and how I wanted to show up in the world. I didn’t know exactly “what I wanted to be when I grew up” , I just knew that I wanted to do meaningful work that I loved to perform and would afford me the freedom and flexibility to have a thriving family and personal life I started by working in restaurants and retailers where I learned the basics of holding job responsibilities, interacting with people, and providing excellent customer service. I also discovered my creative side while interning with a sports tv production company.

Then, in college at THE University of North Carolina at Chapel Hill , I gained a lot of sales, administrative, event operations, and hospitality experience . I worked several jobs while I was in school including : an Advertising agency selling ad space, a third party ticketing agency, and the athletic department at my university to name a few. I also interned with an agency that ran community philanthropic efforts and foundations for professional athletes— and saw the major impact sports make on children and communities at large.

Right after I graduated, I moved to Saint Louis, Missouri where I started my post- college career and also where my family was established. I got married and had my children while I lived there for 4 years. During that time, I did work with the Saint Louis Sports Commission doing event operations for the major sporting events that the city would host, like USA Gymnastics tournaments, golfing events, college sports championships, etc. After going through our first home buying experience, I was inspired to pursue my real estate license from understanding the opportunities buying and selling real estate hold and also to help people become homeowners and going through the moving process with confidence - something I’ve been all too familiar with.

Then we moved to LA for my husbands job and things took a total shift. We became television personalities, then I took a more official role in my charitable causes by joining committees and advisory councils. I helped plan major conferences and award shows, as well as stepped into the world of hosting, interview corresponding, etc.

And now, in more recent times, the birth of my blog, the Balanced Mom. It’s been my passion project about helping to empower myself and other moms like me to design fulfilling lives that they love. As I’ve grown, my blog has also begun to bloom into a community and a space to grow and develop and encourage each other by sharing stories of personal experiences and of other moms who are on the pursuit of walking in their purpose and becoming their best selves.

In the spirit of clean California living, I also took on the opportunity to become a consultant for a clean beauty company called Beautycounter. You have the freedom to work from home, while empowering women and families to choose safer products for their skincare and personal care products, and make positive change, especially for women of color, in the beauty industry as a whole.

Basically, from the time I could legally work, I’ve been team never not working. Of course I took time off when I was pregnant and when my kids were really young, but ultimately, I’ve been on a mission to build a life that allows me to be the present wife and mom I aspire to be while also finding ways to grow and contribute in a larger space. My journey as a multi passionate entrepreneur hasn’t been easy or anywhere close to a straight path, but it has truly provided me with a rich and diverse compilation of experiences and opportunities that have made the journey worthwhile!

What does sisterhood mean to you?

Though I do not have any biological sisters, I do have sisters in this world. For me, sisterhood is not mutually related to blood. Throughout my life and it’s different stages and seasons I have crossed paths with several women who transcend the boundaries of just friends and operate more as sisters.

Sisterhood is defined by love and loyalty and support in your times of greatest trouble and triumph. The sisters I’ve adopted into my life also happen to be sisters in Christ, ones I can share my faith journey with and whom I can pray and worship with.

We understand and embrace that we are all unique individuals and celebrate our differences while uplifting and genuinely showing up in each other’s corner.

What's your personal mantra?

What God has for me, it is for me. Trust and enjoy the process.

What is your superpower?

People say I always am able to find the good in anyone and every circumstance...even when it’s hard or annoying.

I like to try to remember what things are and are not in my control. Generally I am in control of my thoughts, and generally I am not in the control of the actions of others. Setbacks and disappointments are inevitable for every single person, but oftentimes an opportunity for growth and major shifts.

Training yourself to Think positive and see the good is a choice. And if we choose this rather than dwelling on the negative, we have the power to help minimize the influence of bad events in our lives. The happiness of your life depends on the quality of your thoughts.

Proverbs 11:27 says - “Whoever sees good finds favor, but evil comes to one who searches for it”

Tell us about women that inspired you and your female role models:

It’s so cliche but one of my biggest inspirations is Oprah. I’m inspired because despite the circumstances she was born into, or endured as a child, and all the odds stacked against her, she is able to shine so bright, and she uses her light to and do so much for so many. You can tell she leads with her heart which is so admirable to me as.

Also, Jada Pinkett Smith is another one of my role models. Aside from being an amazing actress, she’s also a wife, mother, and businesswoman— a Balanced Mom for sure ! She and Will have been married for over 20 years, and they are a wonderful example of a real couple, who have real love for each other, have endured real adversity, and have clearly grown beautifully and created a beautiful life together. Her children, who are multi- talented in their own right, reflect the type of mother she must be. I love that they have been empowered to be authentically themselves and to follow their dreams passionately, and to be fearless. I love that she used her platform to create a safe space for women, and people in general, to speak their truth and receive healing (if you haven’t checked out Red Table Talk, please do!)

Aside from those very public figures, I’m inspired by many people in my everyday life whom I get to witness up close as their purpose unfolds and they make things happen for themselves and others. This ranges from family members, friends, people I’ve met through my career journey, people I know/see on social media, the list goes on. I think it’s so important to stay inspired each day.

Inspiration is easy to find when you shift your mindset from comparing yourself and your journey to others and instead seeing others accomplishments as a testimony that you, too, have a birthright of abundance and fulfillment. All you have to do is turn that inspiration into action.

What would be your advice for women who are building careers in your industry?

1. Be clear about your vision, who you want to serve, and know your “why” for pursuing whatever it is that you want to do.

2. Be authentically YOU! It’s ok to be inspired by and learn from others but create your own lane. Don’t strive to be anyone besides the best version of yourself. And remember you don’t have to be perfect and have everything figured out, nobody does!

3. Utilize industry tools to help you with things like time management, efficient content producing/ planning, etc. so that you can efficiently time block and create a good balance of work and life.

4. Build a team, leverage your network. It takes a village!

5. Just like anything else, do not plan on overnight success. Plan to put in the time and the work. Remember the 10,000 hour rule- it takes that long to master any skill. Embrace the challenge. Keep a student mentality and don’t cut corners.

One piece of advice for your 18 year old self?

Follow your intuition. Never doubt your gut feeling.

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