• findSisterhood

Dominique Mas

Updated: Mar 11, 2019

Personal and Performance Coach and Public Speaker at Lead With A Twist


Tell us about your career and how it all started?

I work as a coach for incredible high performers, most of whom are in transition. They are leaders or entrepreneurs who need something new in their life and are ready for the next challenge. And this is exactly how my career started! After 15 years in educational leadership, working in outstanding international schools in Europe, Asia and the US, I knew I was ready for the next step.

I chose to give myself a year to explore what that would look like and so, I saved a ton of money so I could continue living in NYC and made space for whatever came up. It didn’t take long before an email from the NeuroLeadership Institute caught my eye and I chose to deepen the coach training I had received when I completed my MA in leadership. Coaching combines all the aspects of leadership and education I love: supporting others in their growth while challenging them and being their biggest fan!

This had to be the way forward for me! I jumped in and starting to grow my practice. I also decided to share my story through talks to encourage others in their late 30’s and early 40’s to build the confidence to follow their heart. Just 18 months after I left my full time job, I now have clients who are leaders in the entertainment business and startup founders, I have lead workshops for the Burberry corporate office in NYC and other inspiring companies.

What does sisterhood mean to you?

It means understanding that we each have our story, and that we also have a common story: a common HERstory. It means that we are there for other women: we listen, we bring positivity, support and growth to each other. Sisterhood is transformative, for the better and it brings all of humanity closer together.

What's your personal mantra?

Slow down!

Like my clients, I’m a high achiever! I want to do everything, I want to do it yesterday and most of the time, I want to it alone! “Slow down” is my message to myself to take the time to appreciate what I have, what I do and who I am, physically, emotionally, spiritually and mentally.

What is your superpower?

I love this question! I always say that I trust myself. It doesn’t mean that I am fearless and am always confident! Not at all! However, it does mean that I know that I will work things out, with time, with thought and with heart. It allows me to approach everything that comes my way with less expectations and with more compassion for myself and more flexibility.

Tell us about women that inspired you and your female role models:

I have to start with my mom. She was a lioness - she would stand her ground in any situation and would stand up for what she believed in, no matter what the consequences might be as long as it didn’t hurt anyone. She taught me to be strong, to be independent and to love.

Next up is a friend of mine, Luz whom I only met 6 years ago. She is 62 and jeopardized a 30 year friendship to support me in my new role when I started as her boss. She did so because she wanted to do what she thought was right: give me (the new head of department who was 20 years younger than her!) a chance, be fair and avoid judgment. We worked together for 4 years and she is to this day one of my closest friends in NYC and a role model I am so grateful for.

What would be your advice for women who are building careers in your industry?

Building a coaching practice can be a frustrating process and so, it’s always key to remember your why. What do you want to give to others? If you can remember this, your growth becomes about community, and building relationships and you spend less time dwelling on might not be going well. The other thing I would say is to continue to trust yourself - it’s tough at the beginning when you’re not so sure where the next clients will come from. Yet, if you know that you are building strong relationships and being true to yourself, following your why, it will explode before you know it!

One piece of advice for your 18 year old self?

Remember to look at every situation from different perspectives. I remember having a one-track mind at 18. I was so determined to succeed, having left France and moved to London alone, with no money, that I was only seeing things one way. I think remaining open and looking at my life as an external observer a little more would have made things a lot easier. Yet, overcoming obstacles is how I grew and learned - I’m not sure I would have listened to this advice at 18!

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