Social strategist and founder of Latinas Poderosas
Tell us about your career and how it all started? When did you start Latinas Ponderosas and Why?
I graduated from the University of Houston with a degree in Advertising and Graphic Design. My drive to jump into the industry relocated me to NYC where I was employed at top ad agencies and at a beauty conglomerate. I was knee deep in digital marketing where I learned the ins and outs of how to grow a brand and a lot of “what not to do’s” as it relates to consumer trends. It was the fall of 2017 when I was laid off and decided to take the time to find my voice and build my own brand, Latinas Poderosas. It was a passion project driven by my own desire to understand my community and learn more about culture. The community grew from there, and in less than 2 years with very little ad spend my community has grown over 30k.
There seems to be a shift in the market for Latinx why do you think it is?
Statistically the numbers are there. Our population is growing at a rapid rate, we’re very active in the digital space and when it comes to purchase power we are also at the top. It’s getting harder for brands to ignore our community and it’s become much more involved than it was 5 years ago when brands simply translated an ad in English to Spanish. It’s exciting but also nerve wracking.
How do we educate the community to invest in Latinx entrepreneurs? What can an individual do to support it?
I try my hardest to attend as many Latina focused events as I can to help support and be there for my community. If I can support financially I try to do that or if it’s simply being present for an event I do that. That is how you help and support Latinx entrepreneurs. Purchase their products, attend their events or reshare their content online by giving
them credit. Our community can be very negative towards one another, it’s time we change that and realize the power in supporting one another and how that can change narratives about our culture.
What does sisterhood mean to you?
Hermanahood. It means supporting one another authentically.
What's your personal mantra?
Be the most and do the most. “You’re doing the MOST” is something I’ve heard a lot in my career. As in I’m going beyond what is required of me and outdoing myself specifically when it comes to creative. I like to go beyond what’s expected of me, being creative is a passion of mine, I can add on to ideas nonstop. It’s a blessing and a curse because I can become obsessive with a piece of content.
What would be your advice for women who are building careers in your industry?
To stay authentic to their voice. Often times I see women mimicking one another and not being original in what they do and/or create. I try to stay focused on my projects and my work and not copy what another individual is doing or building. I respect lanes.
Follow these badass babes on social to stay up to date on their journey: