• findSisterhood

Kristin Ulmer

Updated: Mar 12, 2019

Founder & Content Creator of The Petite Pear Project


Tell us about your career and how it all started?

My career started over 5 years ago when I took job with Macy’s in their buying program. It was a dream come true because my entire life I wanted to live in New York City and work in fashion. One of my favorite positions I had while working there was being an Assistant Buyer in Petite Sportswear. It was so amazing to help with selecting clothing styles that many petite women in America would be able to shop. After spending 3 years at Macy’s, I moved over to a venture-backed start up called Earnest Research as a retail data analyst. While it was one of the hardest jobs I ever had, it also one of the most rewarding because I learned so much. Honestly, that job made me the woman I am today. As of June 2018, I left to pursue growing my fashion blog (The Petite Pear Project) and starting my own clothing brand (LNO Studio).

What does sisterhood mean to you?

To me, it means finding a community of women who you can be vulnerable with. Not only do you share your wins, but your losses and challenges, which are met with compassion and support.

What's your personal mantra?

Be where you are! Appreciate what you have in the moment because then you’ll start to see all the amazing opportunities at your fingertips that you can create yourself.

What is your superpower?

Being empathetic - I’m able to understand other people’s perspective, feelings and motivations. I think that having this ability leads to stronger partnerships and relationships because you treat others with dignity and respect rather than transactionally.

Tell us about women that inspired you and your female role models:

Lady Gaga because of her openness and honesty about the challenges in her career related to mental health. I appreciate her being unapologetic about it because it helps normalize this struggle that so many in the US face (especially women). Also she’s 5’ 2’’ just like me - short girls unite!!

Sarah Blakely, the founder of Spanx, inspires me because she was so determined to make her idea a reality. Not to mention, she was a solo founder and was able to persist through the challenges of having others doubt her vision.

One woman who has become a role model more recently is Chinae Alexander. I appreciate how genuine and authentic she is as a content creator. Rather than shy away from difficult issues and topics, she tackles them head on. Additionally, she’s one of the most generous people I’ve ever met. She treats everyone she meets with kindness and respect.

What would be your advice for women who are building careers in your industry?

Hone in on the message you want to communicate to your audience, focus on being true to yourself through the content you post, and focus on your personal definition of success. In the blogging world, it’s easy to get swept up in what everyone else is doing. However, the more you focus on your own goals and unique message you’ll see a huge difference. Last thing, listen to your audience and appreciate them!! They will provide you with amazing content ideas and support you along the way!

One piece of advice for your 18 year old self?

You deserve the world, but no one owes you anything…So don’t take stuff personally.

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