Founder/CEO of Liquid, Inc.
Tell us about your career and how it all started?
I started my career as an investment banker (after ditching my mechanical engineering
degree – sell out!) then switched into operating roles at VC-backed startups, including
heading up product, data, business development, strategy, and finance departments at
various times. About 4 years ago, I decided I wanted to work on problems that meant
more to me – specifically, backing women and minority entrepreneurs and workers. With
my friend and business partner, we started angel investing (79 Studios) our savings into
female founders while establishing a consulting shop (FlexTeam) that puts experienced
professional women who dropped out of corporate world to balance families to work on
micro-consulting projects worthy of their skills. In order to operate FlexTeam at scale, we
built software to manage our flexible workforce. Last year, we realized we had
essentially built an all-in-one software that companies can streamline the way they
onboard, manage, and pay their own service vendors and flex workers. We spun out this
software into its own company (Liquid), which I now spend 100% of my time on while my
business partner continues to grow FlexTeam. Our belief is that the more we can help
companies embrace working with a more flexible workforce on all fronts (software,
people, process, etc.), the more projects we create for those workers on the sidelines,
and soon, we have actually real choice in work for everyone to find their own their
What is the favorite part of your job? What are the biggest challenges of being a
My favorite part of my job is working for a mission I care about and believe can make a
difference. I don’t want to “level the playing field,” I want to create a new one. Everything
I’m working on feels part of this #newplayingfield and it is so fun and rewarding. The
biggest challenge for me is staying focused and prioritizing since there are always so
many ideas limited resources. Really, it’s trusting the process and timing.
What does sisterhood mean to you?
To me, it’s the feeling that is created with community of women who care, understand,
and back other women with action. No matter how small the action, when everyone
does their part, it can snowball into a movement.
What's your personal mantra?
Health first. No matter how much you want to make a difference, if you cannot get out of
bed, you won’t be able to.
What would you tell your 18-year old self?
I would tell myself to be confident to show all aspects of myself. Being an immigrant, I
learned to blend easily with any group, but it is okay to stand out and be open with your
unique perspectives. Also, really, just enjoy experiences – life is fun!
What would be your advice for women who are building careers in your industry?
It is true that female tech startup founders have a harder time (for so many reasons). But
build your tribe (of women), stick to your guns, remember why you’re doing what you’re
doing, and make things happen your way. Be okay that things might take you longer or
you might face hurdles. No need to complain about it – action over talk! And really, it will
be that much sweeter when you make it happen for you your way. Then, you make it
easier for the next female founders!
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