Influencer Marketing Manager
Tell us about your career and how it all started?
It was spontaneous! I was a new mom and terrified about entering back into the workforce. Whatever I was going to do had to be different, and have purpose. A friend of mine told me about Surterra Wellness, and I thought she was completely insane. A Cuban girl from Miami with the MOST conservative family, and marijuana (medical or not) did not go in the same sentence!I started to do some research, and applied for the job mostly because I was curious. After the first interview I was hooked. After my first few visits to physicians and after listening to patient testimonials, I was convinced that this was my calling. I needed to break the stigma!
Why do you think there is such a big stigma in the latinX community around cannabis and how do we break it?
It is taboo in our culture. I took my grandmother to an event when I first started, and when we left she was almost convinced that she should see a physician to learn more, but when we got in the car she said (in her thick accent) “ Well I don’t know…I am scared if I do this that I will want other drugs.” I lost it laughing and realized that this 86 year old woman was going to need a lot more education. Thankfully I am persistent, and 6 months later she is a thriving patient. She often calls me to tell me how fast she walked through the mall.
What are the biggest misconceptions about cannabis?
That cannabis is highly addictive and a gateway to other drugs. Also, that you have to get high.
How do we educate the community? What can an individual do?
Become educated yourself. We publish great content on our blog and have an incredible network of physicians. We also encourage the general public to come into our Surterra Wellness Centers to learn more. We welcome everyone in the family, including pets, and have a team of wellness coordinators onsite that are always ready to help.
What does sisterhood mean to you?
Helping other women and being authentic.
What's your personal mantra?
“ No dejes que nada te robe la paz” “ Don’t let anything rob you of your peace.” (Easier said than done.)
With the Cannabis industry booming, What would be your advice for women who are building careers in your industry?
Do your research and make sure you truly get to know the brand, it’s products and level of care for it’s patients, before becoming associated with them. This is a relatively new industry so you have to be diligent in your research. You can also look for jobs on our site! We are always hiring.
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