Founder of WORD Creative
Tell us about your career and how it all started?
Oh man, where to start! I’m the child of two musicians so I’ve always been super creative and sometimes to a fault. I owe a lot of my entrepreneurial spirit to my mother Marti Cuevas. She is the founder of Mayimba Music, a Latin music publishing and management company. I served as Director of Marketing at Mayimba for 7 years and that’s really where I learned how to harness my inner intuitions as a powerful tool for business.
Understanding where I belonged in the world of business took some time. My brain functions on a million different planets at a million miles per hour all day long which has lead me to try and master waaaaaay too many things. At first I believed that maybe I was doing myself a disservice by working in fashion, in music, event planning, dipping my toe in politics and even thinking about having my own cooking show at one point. But what I’ve come to realize as I approach my 34th birthday is that I am who I am because of my excitement to learn and try new things. So now, as the founder of WORD, a creative house that services women owned businesses and creates events/content that aim to help women feel seen & heard, I am fully at peace with my journey. If I didn’t dip my toe in multiple worlds, I wouldn’t be equipped to understand how to market a product, build a community, conceptualize events and produce content. I wouldn’t be me and being me is my super power.
What does sisterhood mean to you?
Sisterhood is allowing your sisters to be seen and heard. It means holding each other accountable, cheering each other on and believing in the power of the whole.
What's your personal mantra?
It’s either a blessing or a lesson.
What is your superpower?
Tell us about women that inspired you and your female role models: My mother taught me that I am the keeper of my future. My best friend Sadye Campoamor who is the community affairs director for the NYC Board of Education because she shares the same enthusiasm for equal education with the children of NYC as she does with her own son. Michelle Obama because she is real and takes no prisoners. Cardi B because she is not afraid of who she is. Maya Angelou because she has taught me the power of my own voice.
What would be your advice for women who are building careers in your industry?
YOU are the key to the success of your business. TaKEEP GOING
One piece of advice for your 18 year old self?
Don’t worry about boys.
Follow these badass babes on social to stay up to date on their journey: